Door-to-door interviews will be organised in the targeted areas. During the interview, each household will answer some questions and chose to try one to three simple actions that may save money and energy. Then, each household will be contacted monthly by e-mail or telephone, during a 20 month period. They will be asked to report on actions and chose to try other actions. The accompaniment will be managed by a web-based system. This system is based on a behavioral strategy.
The actions suggested to households are personalised to suit their profile and the history of their activity within the intervention. The actions go from easy (e.g. use a lid on the pot while cooking), to more difficult (e.g. turn down heating by 1°C) and become finally challenges representing an investment decision (e.g. install photovoltaic panels). The actions are assembled in patterns allowing to follow different paths to adopt, step by step, a new energy saving behaviour. Each household can take its own path. The path chosen will depend on the household’s socio-demographic and psychosocial profile, motivation, life style particularities, etc.
In the selected areas of the four regions there is huge diversity in terms of types of housing, culture, socio-economic demography, etc. This diversity will allow an interesting analysis of results and conclusions on project efficiency.
After the deployment of the Step by Step accompaniment strategy in the four regions, the strategy will be evaluated using the following criteria:
- Decrease of energy consumption: The decrease and its environmental impact will be monitored.
- Continuity of the effects: The energy consumption decrease is to continue during the whole project
- Scalability: The energy saving obtained should almost be identical independent of the number of households in the area.
- Portability: The results of Spain, Italy, Belgium and Poland will be compared.
If these items are verified, ultimately, this process could be deployed in any European city in order to achieve energy reduction objectives and reduction of the costs of public services and to boost the green economy.
Illustration of the online Step by Step platform: