Psychological behavior change techniques
Step by Step project aims at leading people to change their behaviours related to energy in order to produce energy savings. The program uses a very innovative service mixing various communication tools and psycho-social techniques processed via a machine learning platform. E3D-Environnement behavioral scientists based their approach on the abundant international scientific experiments and findings and created a program that is very efficient to help people change their daily habits. Find out more about this expertise and these techniques here!
Accompaniment of 5 000 households
To make people change, and so invest in energy-efficient technologies or services, the idea of this project is to accompany the households STEP_BY_STEP and help them to do simple actions at first in order to achieve more complex ones later. A whole process is deployed on the field in coordination with all the stakeholders, and involves contacting households at regular dates (at last once every 6 weeks) using emails, phone calls or door-to-door interviews.