The successful deployment in Europe towards more than 6.700 households of the innovative behaviour change program Step by Step – build upon a sequential communication strategy individually adapted to the targeted household – has enabled to give field evidence of the positive effect of a behavioral campaign. The project provides a meaningful tool to reduce residential energy consumption and to sharpen households’ thinking about energy savings. The results were consistent in all targeted communities, in different types of locations in different European countries.
Moreover, Step by Step has enabled the partners to consolidated good practices and build strong lessons learnt. This will ease the future implementation of such behaviour change campaigns and increase its efficiency.
Overall project results
- More than 22.000 households were targeted by a large-scale communication campaign and received a visit of a field advisor.
- 6.706 households (30,4%) have accepted to join the project. The acceptance ratio varies largely among the cities: 20% in Warsaw up to more than 50% in Cefalù and l’Alcúdia.
- 4.375 households (65,2%) have fulfilled minimum one action.
- On average, the participants have succesfully changed at least two of their habits.
- The project has increased the knowledge of particpants on energy-saving topics.
- The project impact analysis shows a real decrease in energy consumption as compared to the control groups in all locations. The estimated energy savings of the project are in the range of 3 to 5 %.
Note on the project impact assesment:
The territorial partners in the four countries tested various energy data collection channels: acquisition of household/block-level data from energy providers (PL, BE), acquisition of city-level data from energy providers (IT), electricity meter readings (IT, ES), phone calls (IT, ES). The collected data was of different size, type and quality, which necessitated individualised approach to methods used for processing and analysing data in each location. This has to be taken into consideration for the interpretation of project results. In addition to the energy consumption profiles, a series of further (self-reported) indicators were obtained and analysed throughout the project.