Lessons learnt

The Step by Step implementation has driven the consortium to define good practices for future behavioural change campaigns aiming at the reduction of energy consumption.

These good practices are divided into three categories: recommendations for the project roll-out, recommendations for project impact assessment and policy recommendations.

The recommendations are addressed to planners and managers of behavioural programmes, data analysis scientists, behavioral scientists, energy efficiency experts, the European Commission, EU Member States, national and international research funding bodieas as well as research organisations.

1/ Recommendations for the project roll-out

You find a more detailed report here.

  1. Take the characteristics of a neighbourhood into consideration when setting project objectives
  2. Remember that competent staff, efficient IT and good communication are crucial to make a success of the mobilisation campaign
  3. In order to keep up the participation rate during the long-term coaching period, monotony should be avoided by varying the content of the coaching contacts.
  4. Differentiate actions suggested to different types of households not only in terms of their psychological profile, but also location (country)
  5. Take into consideration cultural specifics in the area targeted
  6. Plan a separate task to regularly estimate the individualised results to adjust the coaching strategy
  7. Plan a separate task to communicate the individualised results to each household in a timely manner
  8. Consider engaging a subcontractor experienced in coaching activities in order to increase the cost efficiency of the campaign.

2/ Recommendations for project impact assessment

You find a more detailed report here.

  1. Ensure collaboration with energy providers before the project start
  2. Take into consideration different legal approaches to data processing consents across countries before the project start
  3. Consider all energy end-uses (electricity, gas, heating, transport) and the related protocols for data collection, processing and analysis
  4. Plan a separate task to run a pilot campaign (whole programme: from A to Z) to validate all protocols
  5. Ensure that all households are recruited during the same month to ease project impact assessment
  6. Avoid areas with collective energy meters
  7. Ensure a big control group – preferably the same size as the treatment group
  8. To avoid bias, recruit the control group at the end of the project
  9. In case manual collection of energy data is necessary, employ IT solutions and plan resources for collecting data monthly
  10. Cautiously plan resources for data collection and processing, writing reports and dissemination and exploitation of results
  11. Plan a separate task to investigate potential occurrence of rebound effect
  12. Plan analysis of energy savings by at least one external and independent scientific organisation

3/ Policy recommendations

You find a more detailed report here.

  1. Require EU Member States to include result-oriented energy advisory programmes as obligatory energy saving measures in their national schemes
  2. Require energy operators to participate in energy-saving pilot programmes funded by EU and national research funds
  3. Require the measurement of cost-effectiveness rates of behavioural programmes in order to compare different approaches to reach unitary energy saving targets
  4. Develop a common European protocol for impact evaluation of energy saving campaigns
  5. Require to make individual energy data of the energy-saving programs’ participants available without any constraints except of their anonymization